we are the new ideas to elevate your brand

Strategy

We begin all projects with a brand strategy, where we tackle on the brand itself, its users, and the business goals.

Branding & Identity

We guide brands to connect with customers. Making a great logo is only part of the puzzle.

Packaging

Making the message clear and unique is what makes people stop and pay attention to your product.

Latest Works

Artisanal jams

Label design and system for all future artisanal jams and jellies for Beekman 1802.

Warm & cozy

Branding and identity system for a boutique clothing retailer.

in to the lab for a re·brand

Rebrand for a science-based non-profit to better align their identity with who they are and what they do.

Schenectady Mural in the Broadway Parking Garage

A cheery mural to welcome visitors to the Electric City, done under the art direction of Jennifer Wilkerson of Aurora Design.

“The team at Bear Design is a true design agency – they don’t just rearrange stock images and buy new fonts. Their conceptual creative work is on a par with any national agency. As true partners in business, they consider a client's business goals as important as its creative needs.”

—Josh Kilmer-Purcell, Founder, Beekman 1802
Why Bear?

bear [bair]

verb (used with object), bore or (Archaic) bare; borne or born; bearing.

verb (used with object), 
bore or (Archaic) bare; 
borne or born; bearing.

Our Team

PJ Engel

Founder/designer

Chelsea Leeder

Founder/designer