Designing solutions
for business goals


We begin all projects with a brand strategy, where we tackle on the brand itself, its users, and the business goals.

Branding & Identity

We guide brands to connect with customers. Making a great logo is only part of the puzzle.


Making the message clear and unique is what makes people stop and pay attention to your product.

Latest Works

Schenectady Mural in the Broadway Parking Garage

A cheery mural to welcome visitors to the Electric City, done under the art direction of Jennifer Wilkerson of Aurora Design.

Happy Place Packaging

Cheerful branding & packaging design for natural cleaning products, which was so successful, it went on a wait list for three months.

Poop Packaging

Vintage style tins for seasonal confections that sold out of 12,000 units in less than 12 minutes of airtime.

Vintage Styling

Artisanal candy packaging that is meant to remind you of the good old days.

“The team at Bear Design is a true design agency – they don’t just rearrange stock images and buy new fonts. Their conceptual creative work is on a par with any national agency. As true partners in business, they consider a client's business goals as important as its creative needs.”

—Josh Kilmer-Purcell, Founder, Beekman 1802
Why Bear?

bear [bair]

verb (used with object), bore or (Archaic) bare; borne or born; bearing.

verb (used with object), 
bore or (Archaic) bare; 
borne or born; bearing.

Our Team

PJ Engel


Chelsea Leeder


Latest Updates

Branding for Campaigns

Excerpts from a talk we gave in partnership with Neon CRM a non-profit operations solution brand.

I need a logo, how much does it cost?

Advice for business owners on how much it costs for a logo